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I originally wrote a series of rules for PR because I was about to have a work-experience placement with me, and had to be able to talk about something. When I eventually published this on an old blog it was one of the most successful posts. Here I take a look at my rules for content creation. 1) Write for someone who’s bored Have you ever read an article 3 times without any of it going in? Me too. Dull content simply doesn’t get read, and nobody is obliged to read what we write – with the possibly exception of […]