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Archive for Month: September 2018
5 rules in presenting PR data to clients
PR budgets are under ever greater scrutiny and it doesn’t matter if the budget is £2,000 or £20,000 per month, the return on investment must be justified. This isn’t a blog about AVE and it not being a reliable measure (it isn’t though). And it isn’t a blog about choosing objectives and metrics that can be used to measure them. Instead it’s a quick post that examines how to present the information so it’s quick to understand, even when you’re not presenting it. And it should be – either you’re going to be presenting it to your client’s CEO: who doesn’t […]
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