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Archive for Month: June 2018

PR evaluation – 8 Excel formulas you need to know, and why they’ll come in vital

Ok, a list of Excel formulae is unlikely to grab you and make you desire to keep reading. But it should. I’ve seen the ability to play with data and prove an RoI (beyond the discredited AVE) win new business time and again. Excel capabilities isn’t seen as sexy (certainly not by most people I know at least) but it is essential in winning work, and even in creating stories for your clients.¬†And yet as an industry we don’t play enough or code enough. While hardly scientific, a quick straw poll of friends shows several struggle and ignore data analysis […]