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Archive for Month: February 2018

Why making show announcements is a terrible idea?

With Mobile World Congress (Barcelona) and Embedded World (Munich) coming up next week we’ve taken a quick and dirty analysis of the benefit or not of making announcements at a show. Argument one – you make announcements at shows so customers come and see you. Argument two – you make announcements at shows as the press are there and you can discuss it with them Argument three – you don’t make announcements at shows as everyone else is doing the same and you’ll be drowned out. I’ve always erred on the side of argument three. Now, most of my life […]

PRCA says AVE has been ditched – Google suggests otherwise

Is the PRCA / PRWeek‘s 2017 survey on AVEs right – Google search data suggests its worrying results are still highly over optimistic.  According to survey: in the UK, almost 25% of in-house PR teams and roughly a third of agencies are still using AVE as a method of PR evaluation. AVE has been widely discredited as being outdated and inaccurate way of measuring PR – and in no way justifies the money being spent on PR and the return it gives.  Official sources say there are 83k people working in PR in the UK (226k in the US). So why are there […]