+44 117 230 6061 info@fourteencomms.com

Archive for Month: September 2018

5 rules in presenting PR data to clients

PR budgets are under ever greater scrutiny and it doesn’t matter if the budget is ¬£2,000 or ¬£20,000 per month, the return on investment must be justified. This isn’t a blog about AVE and it not being a reliable measure (it isn’t though). And it isn’t a blog about choosing objectives and metrics that can be used to measure them.¬†Instead it’s a quick post that examines how to present the information so it’s quick to understand, even when you’re not presenting it. And it should be – either you’re going to be presenting it to your client’s CEO: who doesn’t […]